Summer of swimming

When it’s the back nine in one’s life, it should not be referred as winter. Instead, the season of content as the end nears should be the time that brings comfort away from shelter and the obstruction of chaotic interruptions. Fortunately June is upon us and summer is here.

In South Florida, the trade off of getting out of the house also threatens to sequester us in the confines of the confined. So, the pledge is every day that hurricane gust winds to not threaten the tranquility of body and mind, each step outside is a victory. And with that step should be an additional paddle, because the water beckons as well as cures.

Swimming should be a prioritized event to anybody living in South Florida. If you don’t know how, learn. If you do not like it, grin and bear it. And if the heavens have blessed you with the inspired feeling of accomplish, embrace it for all it is worth. And the exertion in the mind will quickly be a thing in the past.

More to follow, more to glean, but for now my mind is clean.

#summer #southflorida #sobehotel





  • 1.a person who makes a deliberately offensive or provocative online post.
  • 2.a line or bait used in trolling for fish.

Road to 65

Starting the New Year on the path to 65. Under 12 years remaining on the journey and buying a calendar to reflect 19. My Mother has made it to 86 with some facilities stripped and some patently acute. My children reflect a 20 and a soon to be 18 and partner has less than two to become the silver that downgrades her platinum status.

65 was originally a number reflecting the thrust upon win total of an internet hack on a mythical basketball player. The calle would be the journey to get there chronicled by regular online posts with results. When the goal would clearly not be reached, so was the passion to troll.


The Heat is off?


A timeless story of human self-discovery and connection (Moonlight) or the uncle is asked to take care of his teenage nephew after the boy’s father dies (Manchester by the Sea). It is the story of redemption and of rising against odds. And while the 89th Academy Awards will be broadcast this evening, the NBA and Turner may broadcast Shaqtin’ A Fool, the NBA performance that captured this weekend’s attention.

The performances, malapropism, general weirdness of JaVale McGee’s actions that drive Shaqtin’ A Fool is what network producers crave. The reactions are the bonus material; the social airing of hurt feelings by McGee, by the former player (Shaq) and the team employing McGee (Golden State Warriors). It was a win for everybody except basketball fans who like to watch good basketball. To promote quality basketball is clearly secondary to the reality brand of basketball played off the court.

Comic relief blooper reels. It’s retired stars whose egos need more stroking than jump shots. It’s the banana boat crew and hurt feelings. And it’s too much social media and not enough basketball, meaning not enough Miami Heat brand of basketball. The brand that scores over 100 points a game for 16 straight games. An NBA season high 13 game winning streak, winning 15 of the last 17 games should be enough consideration to be aired on network television . But the fact is this team cannot get network coverage because the star power left town and now lamenting about it half way through the season:

The NBA has always been a cliche “star driven league” and that continues to be true. But what has changed is which court of opinion is more important. And the stars that make their most important contributions off the court now are the ones who get highlighted by the networks on the court. Whether it’s the ongoing Carmelo Anthony drama in New York or how LeBron James molds a team in basketball and in life. And, of course, it is Dwayne Wade, like Lebron, going home to play but not really appreciating the journey:

So, instead of appreciating similar stories like the first Medal of Honor recipient who never fired a shot (Hacksaw Ridge), the networks thrive on the stars that are always taking shots. The difference is that the most revered shots are now taken off the court, not on.

Jason Taylor Hall of Famer

Professional players of the National Football League from all 32 teams profess that the end game, every year, is to win the Super Bowl. Only a select few have the ring varnish on their finger as a testament to their winning participation in the game. That dream eluded the Miami Dolphins last when Beverly Hills Cop was the top grossing movie in 1984. Dan Marino would enthrall Miami fans with many playoff appearances and retire as, arguably, the greatest quarterback ever, in 1999.

Jason Taylor Hall of Famer. His enshrinement will be the first win of consequence that Miami Dolphin fans will celebrate since the team made the playoffs in 2008 (thankfully, the Dolphins did breakthrough in 2017). Jason Taylor should be on the first ballot because he was a leader during the game and a stand up gentleman, win or loss, after the game. Only Cameron Wake has come close to being the all around presence for professional football in South Florida since Taylor played his last game in January of 2012.

Taylor and his faithful are a little less than a year away from learning the fate of his first year candidacy for the National Football League Hall of Fame. Stephen Ross has a month to sell the South Florida sports fans that next year, unlike the previous many years, the Miami Dolphins will be competitive and not contemptible. Somehow, both of these possibilities need to be sold as a singular reality to the South Florida sports fan.

Taylor was there to watch Dan Marino’s Hall of Fame career end and Stephen Ross’ less than stellar ownership begin. In between, there were celebrity ownership, autotune fight songs, and head coach hires that became offensive line coaches with other teams (Sparano, Philbin). Aside from his short time with Jimmy Johnson, the best head coach Taylor played for was Rex Ryan when he made his only appearance in a conference championship game, as a New York Jet.

Jason Taylor was a symbol of toughness, perseverance, excellence (Defensive Player of the Year in 2006), sportsmanship, and leadership throughout his Dolphin playing days. He took losing to heart but he always was available to the fans and media to communicate that disappointment.

Jason Taylor understood that a proud franchise had to be represented during both winning and losing. Ndamukong Suh is the closest thing playing wise to Taylor today and he is as divisive as they come. After one year, the biggest disappointment is Suh’s inability to inspire his teammates to play better. Combined with his less than public persona, his last contribution of proving hope during the offseason was also his most public showing. (Note: Suh probably didn’t deserve that criticism and certainly proved his worth in 2016)

Stephen Ross has the window of a month before the business of football goes dark, save OTA’s and the upcoming NFL draft. His window dressing is Adam Gase and the promise of quarterback whispering in the person of wise youthfulness. Gase tackled the curious case of Jay Cutler with aplomb but it is much to ask of the youngest head coach of football. He alone can’t sell an experience niche restaurants and outdoor barcaloungers in the building of no historical significance and losing football.

This Dolphin franchise needs positive energy beyond what hope can give them. It needs the concrete foundation that was exemplified by Jason Taylor and it needs to promote his first ballot Hall of Fame enshrinement. The franchise needs to start winning fights off the field before they win on the field. That starts with promoting an athlete the franchise can model their behavior after. It starts by showing the fans they are aligned with a goal they can win. It starts by getting behind Jason Taylor.

The kneel of national consequence


Person #1, in full display among others, rejects the anthem that signifies freedom. It is done in peace with intent to have impact.

Person #2, in anonymity, rejects the one act our entire population has to secure our nation’s democracy. The lack of participation resonates for years.

The act of Person #1 will be chastised, ridiculed and called unpatriotic.

The act of Person #2 will live unrecognized.

Person #1 will understand the consequences of their actions before, during, and after their stand is taken.

Person #2, by refusing to participate, either does not understand or does not care how their lack of involvement influences future events in their nation.

The actions of Person #1 will cause him or her to lose current earning power and future financial opportunities.

The non-action of Person #2 may cause him or her to lose current earning power, future financial opportunities, the ability to choose where their taxes are spent, and how decisions will impact education, environment, medical care, and freedoms for all people in society.

Both person #1, the athlete that protest during the Star Spangled Banner and person #2, the citizen who does not vote, may be called unpatriotic. But, at the moment of truth, each person has a decision to make. One will choose to make a stand and one will not. Both are willing to accept the consequences of their decisions for themselves and their families.

Only one, though, will have the power to make things better. There will be those who opine that it is wrong, unpatriotic, senseless, disrespectful. But choosing to use the 1st amendment does not have a caveat of when, where and how. It is what our military fought for and continues fighting for. Using First Amendment rights is showing an act of respect, whether or not the place and time used is in disrespect.

It is disrespect to not vote, not stand for something or someone, not choose to voice their opinions and influence the direction of where they live and the country they love. The lack to act is both born of inconvenience and honest in its betrayal. It is that betrayal that lies in the weeds in a sanctum of anonymity.

Society should pause and choose how to individually respond to the actions of person #1 however our country should be more concerned in the non-actions of person #2.

Social reach out via chat

It is clear that having a live chat gives a website a better opportunity to connect with their online customers. One of the advantages of having chat is the ability to use it as an offering on social marketing, with a automatic survey for them to act immediately online. :


Chat Window

In addition to a trackable phone number, the chat option gives advantages that voice may not:

  • Get more information

Finding more information on the front end gives the business a both the advantage of knowing how to pattern the answers and the understanding the consumer is intrigued to know more information.

  • The buyer remains in control

The customer is less likely to act if they are not in control. With the chat option, they can ask what they want, engage at their leisure and leave without regrets,

  • The customer retains discretion

In addition to the control, the customer can remain anonymous, If the business is able to make their value case, the buyer may reveal more information. The buyer commits nothing if they decide to move along.

  • Chat message better than voicemail

If the unfortunate happens and the connection is not made initially, a chat message is more likely to be  left by the potential client and reviewed by the business.

If you have not come around to having a chat on your website and have questions, queue me up at @sobehotel for additional questions and growth hacks.